Nancy Radlinger

Apparently I've Been Saying This for Nine Years… 😂

I was trying to decide what I wanted to post here first, and square banners immediately came to mind.

They're one of my little pet peeves in TEland. We have great 125×125 advertising space available, yet I still see people not using it — or submitting images that aren't actually square banners and expecting the site to make them fit.

Then I went back through my old blog and had to laugh.

I wrote “Square Banners 101” in August 2017.

Nine years later, I'm still saying the same thing. 🤣

Square banners are valuable advertising space. They're highly visible, they're great for branding, and on sites that rotate them throughout the members area, your message can show up in places a regular banner doesn't.

But a 468×60 banner squeezed into a 125×125 space isn't a square banner. Start with an image designed for the space.

And most importantly — USE the advertising you're given. If a site gives you square-banner impressions, don't let them sit there collecting dust.

Apparently this has been my public service announcement since 2017. 😂